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> Living on the Top Line - The Book > Joe's Blog > Watch for my book - coming soon to Amazon
Watch for my book - coming soon to AmazonLiving on the Top Line is a guide to developing and implementing selling and management initiatives that will serve all furntiure retailers in this now retail reality we're living. Tha "Top Line" is of course the top line of your P&L statement where things have been pretty rough lately.
After 35 years of working in and around furntiure retailing, I've tried everything - or seen everything tried, and this book is the result of all those years of being an intimate observer and participant in the retail wars.
There is one important answer to a lot of today's retail challenges: Concentrate on individual performance if you're a store where salespeople generate all your revenue. You won't solve your problems with just promotions. Your expenses will go up, and your profits down. The problem is in the variance in results between your top performers and your lowest performers. If you're like the retailers I know intimately, you don't need any more customers, you need more results form those you already have.
I'll let you all know when you can buy the book of answers.
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