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> Living on the Top Line - The Book > Joe's Blog > Retail furniture sales is a high paying job if you know what your doing. If you're selling and not earning $50,000 or more, read this.
Retail furniture sales is a high paying job if you know what your doing. If you're selling and not earning $50,000 or more, read this.Fifty thousand dollars! More than any other earnings figure, this is what salespeople tell me the want when I ask them for their goal for themselves. I'm not interested in what they think their bosses want, or what they "wish" they could earn, but what amount in their paychecks would make a substantial difference in their quality of life. Fifty thousand dollars is the most stated number, so while there are a number of salespeople in just about every store who earn this amount or more, the great majority of retail furniture salespeople earn below this amount.
Over the decades, our industry has earned somthing of a "low pay, long hours" reputation - as has most front-line retail jobs. I believe there is one reason above all others that people selling furniture don't earn more money - a lot more money - and that's because they don't believe it's possible for them to do it. That non-belief proves true every time, because thoughts are like magnets and affect behavior, motivation, drive, and results. Henry Ford famously said it nearly a hundred years ago when he said; "Whether you think you can or you can't, either way, you're right."
Of course merely thinking positively won't make anything happen. Rather, positive thinking simply allows things to happen when your course of action is in line with your beliefs. But, you need some help. You need a coach to keep uour focused, make sure your skills are top-notch, measure everything, translate and report to you on how you're doing along the way, and coaching you using proven ways to improve your performance and achieve your goals.
First step: Hire your boss as your coach. The person you directly report to is the person who should be responsible for helping you do the right things (not just doing things right), keeping you on track, observing your "game", teaching, measuring, and suggesting ways for you to improve. You are in a position where you may not be able to choose your coach, but you surely can use the person who's there.
Second step: Understand fully all the things that go into achieving your goal. We'll cover them in our next few blogs, and you can find them in my book titled "Living on the Top Line" available at through the link on my website at www.joecapillo.com/solutions store.
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