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> Living on the Top Line - The Book > Joe's Blog > Living on the Top Line by Joe Capillo, NOW AT AMAZON.COM
Living on the Top Line by Joe Capillo, NOW AT AMAZON.COM
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My new book Living on the Top Line is now available at Amazon.com. I've distilled decades of experience in managing retail furniture stores and advising some of our industry's biggest and smallest players inot 243 pages of simple things you can do to transform you business, and capture every available consumer dollar, while building long-term relationships with your customers.
Use 80/20 thinking and working rules. Concentrate your training, learning, and working efforts on those critical things that generate 80% OR MORE of your sales and profits. Minimize the attention to the other 80%, or farm it out, or buy better operational systems, but spend your time on sales, because 100% of your revenue comes to you there.
This is simple thinking - if you spend 10% of your time out on the floor with your salespeople and customers, and this generates 100% of your revenue, what would happen if you spent 80% of your time out there with salespeople and customers applying a proven strategic plan to how your customers are served? My experience and research shows that if your last 1,000 customers generated $250,000, you can generate $300,000 from your next 1,000 simply by doing the things you'll learn in "Living on the Top Line." That's a 20% increase in revenue with no additional ad dollars, no additional customers.
I'll show you how, and it works every time when you do your part. Go here to buy the book:
www.amazon.com/Living-Top-Line-How-Furniture
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